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client

Nexity e-SIP

ROLE

UX Research
Interaction Design
Visual Design

DURATION

2.2017-04.2017 (2 months)

Overview

I nitiated by Nexity, one of the leaders in the French property management market over 30 years, e-SIP is a cross-devices application that helps Real Estate Agents manage their daily tasks in one place.

Like every b2b application, theirs are outdated and way too complex. In a modern time, it caused a lot of frictions for users and customers when using their application, which isn’t efficient to answer their needs and not helping the real agent’s trivial administration tasks.

To well answer their problem, I started by conducting interviews with real estate agents and doing co-creation workshops to gather needs. Based on the input and insights I collect, I create the persona and user stories to guide the design direction.

Once the discovery and research phase is done, we moved fast to the solution phase as an Agile team with two other visual designers and one project manager to deliver the solution on time and within budget.

The final solution we provide below is a near-future Vision for Nexity’s real estate agents, helping them illustrate their future, life, and the added values.

All-in-One B2B application

CRM Tools

A Real Estate CRM application to record and track the clients and contact

Map as a territory management

With Business Intelligence, the real estate agents can track their territory and case progress on the map

Navigation based on user needs

Well consider the information architecture that helps agents access any contact, notes, housing files in just one click

Visual Design

I collaborated with two other visual designers on the detailed cross-device screens and iterated with stakeholders (PM/Clients) during the co-creation workshop.

Final thoughts

Redesigning a B2B application is never easy. There are so many things to take into account. For instance, the domain Know-how, and what is their workflow? How did they use their current product? How efficient is efficient for the business expert? In which kind of context? Over-complicated or over-simplified user interface?

Because sometimes efficiency is not that simple, on the other hand, simple is not always the best solution when it comes to the B2B products.

Thanks for reading! :}

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